Microsoft is setting its sites high for Halo 3, shooting to have a $155 million dollar debut of the game. To put some perspective on it, Halo 2 launched with over 2 million copies sold in 24 hours for around $125 million.
While one would think the 155 Million dollar number might be a little high, especially considering the 360 install base is about half of what the original Xbox was when Halo 2 launched, there’s a few things to consider.
1) The majority of Xbox 360 owners right now are the hardcore gamer, and are typically the gamer that will buy Halo 3.
2) The base price of Halo 3 is $10 higher than Halo 2 was.
3) There are a $69.99 version and a $129.99 version of the game. All signs right now point to some incredible sales numbers for the $129.99 version, known as the Legendary Edition.
When you add up some of these things, you can see Microsoft doesn’t even need to sell close to 2 million copies and easily achieve the $155 million dollar mark. Microsoft is already guaranteed AT LEAST 60 Million Dollars in sales from pre-orders alone. And that would be if and only if they preordered the original version.
So will Microsoft hit the $155 million dollar target? My guess is they break $160 million.
Variety.com - High ‘Halo 3′ hopes
