Consider the following quote:
Given different costs of living, the price of an Xbox 360 is not the same in San Francisco and Topeka. How do you deal with that?
Moore: It’s more expensive in Topeka. But we don’t just look at the console cost in isolation. We look at what it takes to be up and running and have the best experience. We call it “TCO,” total cost of ownership.
Now this is pretty interesting to consider. What if Game Consoles were priced according to cost of living in an area. I know some consumer electronics are SLIGHTY adjusted for this, but we’ve never seen it on consoles. The thing is now that console prices are so high there’s a huge difference between the cost for someone. $200 might not be a big deal to anyone, but $400 most likely is, and surely $600 is a big deal to everyone.
So why not adjust the price accordingly, even if just slight. I wonder if sales would increase in areas where it’s typically lower. I mean, cost is already different per region of the world and with a country as big as the US why not adjust cost per region in the country?
Building an empire, an Xbox at a time | Newsmakers | CNET News.com
