Business Week estimates Digg.com is worth some 200 million dollars with founder Kevin Rose of TechTV fame worth 60 million. I’m curious what made the site so popular in the first place as there were other similar sites that were launched like Pikuru which never took off. Was it sheer word of mouth? Or did Kevin used his TV personality to promote the site, and promote it well?
BusinessWeek has decided to go a step further, with a cover story on Digg, and the title “How This Kid Made $60 million in 18 Months” (referring to Digg founder Kevin Rose). Forget any buyout, for BusinessWeek, it’s already a done deal: “Sofar, Digg is breaking even on an estimated $3 million annually in revenues. Nonetheless, people in the know say Digg is easily worth $200 million.”
Techdirt: Forget Paper Millionaire, Digg Founder’s A Vapormillionaire
